Category archives for: Brand Values

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]

November 12, 2009 | Posted in Brand Management,Brand Positioning,Brand Strategy,Brand Values,Branding Advisory,Branding Myths | Read More »

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces them against their official LOGO on their homepage (Click here to see all the Holiday Logos Google has used till date). Sounds creative … eh? [...]

August 12, 2009 | Posted in Brand Equity,Brand Management,Brand Popularity,Brand Values,Branding Advisory | Read More »

Branding Quotes: Brand value is very much like an onion. – Edwin Artzt

Branding Quotes: Brand value is very much like an onion. – Edwin Artzt

Branding Quote : Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. – Edwin Artzt Who is Edwin Artzt? Edwin L. Artzt, at the of age 78, has been a director of Gamco Investors since May [...]

August 12, 2009 | Posted in Brand Age,Brand Equity,Brand Loyalty,Brand Values,Branding Quotes | Read More »
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