Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote from one of the emails, “Meheer, I follow your Branding Magazine and am a regular subscriber to your feeds. Mate, I’d really be intrigued to [...]
In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve [...]
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]
Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
The Chinese Economy has continued to display consistent growth figures since the last decade. Today’s article aims at focussing on China in brief. It covers the growth in Economy of China, followed by how the Chinese Government imposed trade barriers and how it helped the domestic companies. Later, we will look at, the growth in [...]
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot [...]
What is ‘My Lovely Big Feet’ Blog? My Lovely Big Feet Blog is a fashion shoe blog with international flavor. Launched in September 2008, it’s one of the first fashion blog in the UK to cater for ladies with large size feet. It provides daily updates on fashionable shoes in large sizes in Europe, UK [...]
Certain academic research suggests that 79 % of a website audience generally scan a webpage than read it (Holtz, 2000). People on most occasions look at super digestive text and images in a quest for information. This suggests that merely displaying information to market a product does not necessarily buzz the potential consumer on the [...]
Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces them against their official LOGO on their homepage (Click here to see all the Holiday Logos Google has used till date). Sounds creative … eh? [...]
