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B2B Brand Building Tip..

B2B Brand Building Tip..

Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote…

Don’t Obsess Over Size.

Don’t Obsess Over Size.

In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and…

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

The Rise of the Dragon: Is your company planning to enter China

The Chinese Economy has continued to display consistent growth figures since the last decade. Today’s article aims at focussing on China in brief.  It covers the growth in Economy of…

Provide your Customers with information beyond your products and services

A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers…

Branding Advice for MyLovelyBigFeetBlog.com

Branding Advice for MyLovelyBigFeetBlog.com

What is ‘My Lovely Big Feet’ Blog? My Lovely Big Feet Blog is a fashion shoe blog with international flavor. Launched in September 2008, it’s one of the first fashion…

Building successful Brands on the Internet

Building successful Brands on the Internet

Certain academic research suggests that 79 % of a website audience generally scan a webpage than read it (Holtz, 2000). People on most occasions look at super digestive text and…

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces…

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