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Branding Mishaps: Hokey Pokey Ice Cream Parlours

Branding Mishaps: Hokey Pokey Ice Cream Parlours

A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was…

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…

Branding Mishaps: Kellogg’s India Venture a Failure

INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of you must have been amazed to read this. There’s at least something, if not everything, that is greater than a…

Branding Mishaps: Why Fiat Uno failed in India?

Branding Mishaps: Why Fiat Uno failed in India?

Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the…

Branding Mishaps: Pizza Point

In this article, I emphasize on the importance of the operational Industry over a brand; we focus on a business that failed miserably as a result of not considering the…

Branding Mishaps: BAL’s ad campaign disaster

Branding Mishaps: BAL’s ad campaign disaster

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron…