A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was too bad for reasons irrelevant to the context of this article (note: I am trying hard to not make this article seem like a product [...]
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]
INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of you must have been amazed to read this. There’s at least something, if not everything, that is greater than a Brand’. And I wouldn’t dare to disagree with you! We have been talking a lot about how a Brand overpowers most other tangible and intangible [...]
Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the company entered India through a joint-venture with Premier Automobiles Ltd (to sell its new car ‘Uno’), which it had successfully partnered with previously (since 1951) [...]
In this article, I emphasize on the importance of the operational Industry over a brand; we focus on a business that failed miserably as a result of not considering the power of a product category or industry. The concerned business today belongs to the Pizza Industry in India. It is a well-known fact that the [...]
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto Limited [BAL], is ranked as the world’s fourth largest two- and three- wheeler [...]
