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Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

Branding Myths: What is the link between, ‘Brand Marketing’ and ‘Brand Finance’?

In today’s post we are busting the myths about whether Branding is only a Marketing Concept or Financial too. We look forward to establish a link between the two aspects.…

Top 5 Branding Myths Busted

Here are the set of top 5 Branding Myths busted for all entrepreneurs and innovators. Wake up, if you’re one of these. If our product is great, no one could…