Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
In today’s post we are busting the myths about whether Branding is only a Marketing Concept or Financial too. We look forward to establish a link between the two aspects. Isn’t it true that many of us have increasingly grown up to believe that Brand is a Marketing Concept? Rightly so, the people who usually [...]
September 25, 2009 | Posted in
Branding Myths |
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Here are the set of top 5 Branding Myths busted for all entrepreneurs and innovators. Wake up, if you’re one of these. If our product is great, no one could hinder in its success Too bad if you believe that. A product’s awareness is as much important in its success as is its utility. Many [...]
August 27, 2009 | Posted in
Branding Myths |
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