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Bajaj confirms what we predicted 3 months ago

Bajaj confirms what we predicted 3 months ago

Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company…

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…

A Decade of Best Global Brands

Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second…

What may have Prompted Yahoo! to invest in $ 100 million branding campaign?

The Big Three Brands of Internet Google, Yahoo and MSN have always been in the news dominantly on comparative basis. The internecine war for more exposure and consumer acquisition has…

Adobe Acquires Omniture for US$1.8 Billion

On 15th of September, Adobe announced that it will acquire the Web analytics giant Omniture in a deal that Us $1.8 billion. In this article, we look forward to come…

Food giant Bunge re-brands its ‘Dalda’ Brand of refined edible oil

Food giant Bunge re-brands its ‘Dalda’ Brand of refined edible oil

Dalda Old Logo There was a time, when a jar of ‘Dalda’ vanaspati ghee was a part of almost every Indian household. Eventually though, some aggressive marketing campaigns from brands…