Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing strategies public. On Wednesday, 9th of December 2009, Rajiv Bajaj, the Managing Director, BAL, announced that the company was all [...]
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]
Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade. While some brands like Ford and Citi have taken a dip Toyota has maintained [...]
The Big Three Brands of Internet Google, Yahoo and MSN have always been in the news dominantly on comparative basis. The internecine war for more exposure and consumer acquisition has lasted for years. Today is no exception. The newly appointed CEO (January, 2009), Ms Carol Bartz on behalf of Yahoo has announced a $100 million [...]
On 15th of September, Adobe announced that it will acquire the Web analytics giant Omniture in a deal that Us $1.8 billion. In this article, we look forward to come up with a brief branding preview of the consequences of this acquisition. Starting with Adobe, What has ‘Adobe’ the Brand and Company achieved? Adobe has [...]
Dalda Old Logo There was a time, when a jar of ‘Dalda’ vanaspati ghee was a part of almost every Indian household. Eventually though, some aggressive marketing campaigns from brands like ‘Sunflower’ diverted the Indian consumer into a much more health conscious state, causing ‘Dalda’ market shares to drop down heavily. But now the brand [...]
