A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeffrey Bezos Today’s quote primarily hops on the ‘Business as a separate Identity’ phrase that has been widely popularized and followed. A majority of people all round the world care for their [...]
Branding Quote: A brand is a set of differentiating promises that link a product to its customers – Stuart Agres Stuart Agres is the Principal at Adduce Consulting Services and Owner, Adduce International Corp. In the past he has served as the Director of Corporate Research for Young & Rubicam, Developer of “Brand Asset Valuator,”. [...]
Today’s quote refers to the power of consumer’s voice. The Voice of your consumers is more trust worthy than the results of your (non-consumer based) analytics. The Word-of mouth campaigns of your brand are thus extremely essential components that contribute to your brand’s perception in the minds of your customer. The quote specifically states that [...]
Branding Quote: If this business were split up, I would give you the land and bricks and mortar and I would keep the brands and trademarks, and I would fare better than you. – John Stewart Brands make for extremely powerful assets that require to be carefully developed and managed. The value of a successful [...]
Branding Quotes: You can have any colour as long as it is Black – Henry Ford Who was Henry Ford? Henry Ford (1863-1947) was the american founder of Ford Motor company and the father of modern assembly lines enhancing mass production of cars. His introduction of the ‘Model T’ car revolutionized the American Car market. [...]
Branding Quote : Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. – Edwin Artzt Who is Edwin Artzt? Edwin L. Artzt, at the of age 78, has been a director of Gamco Investors since May [...]
Branding Quote: Products are made in the factory, but brands are created in the mind – Walter Landor Walter Landuer was the founder of Landor associates, that has brand consulting and design offices over the world (Wikipedia). Today’s quote is particularly a Brand Positioning message. Branding and Advertising are two closely related marketing concepts. Branding [...]
