Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and ‘How it is used to market a product. E.g. Kellogg?’ ” ——– Good Question, Pravin. Holistic Approach is at a base, an overall view of [...]
Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious management attributes in setting up and maintaining even a few customer touch points and providing the best customer service in the industry. No matter how [...]
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an [...]
We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products and services through interactivity, direct exchange between sellers and vendors, and virtual co-presence. Such new business models have given rise to the least expected online [...]
Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’ brand recieves an incoming link from BBC NEWS website, its an incredible boost to the brand in more than one way. There are two kinds [...]
