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Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and…
December 2, 2009Read More
Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious…
September 5, 2009Read More
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage…
August 25, 2009Read More
We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products…
April 16, 2009Read More
Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’…
March 17, 2009Read More