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Holistic Marketing: Taking a Deep-Dive

Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and…

Customer Touch Points Management: Accepting Your Fault

Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious…

Managing Recession Risks through Marketing Communications and Advertising

Managing Recession Risks through Marketing Communications and Advertising

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage…

Reputation Building on the internet

We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products…

Incoming Links Analysis

Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’…