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Branding Mishaps: Hokey Pokey Ice Cream Parlours

Branding Mishaps: Hokey Pokey Ice Cream Parlours

A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was…

Introducing an improved version of Consumer Feedbacks

Introducing an improved version of Consumer Feedbacks

Yesterday evening we launched a couple of new tools to the Webalue.com System. The tools are still in the development mode and hence not all details can be let out…

Customer Touch Points Management: Accepting Your Fault

Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious…

Branding Query: Consumer Satisfaction Explained

Branding Query: Consumer Satisfaction Explained

We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on…

Brand Audits help creating and sustaining Brand Equity

Brand Audits help creating and sustaining Brand Equity

Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors…

Why consider Brand Analytics over Traffic (part two)

Why consider Brand Analytics over Traffic (part two)

This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and…

Why consider Brand Analytics over Traffic

Why consider Brand Analytics over Traffic

The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’;…

Consumer Feedbacks

Consumer Feedbacks on Webalue.com indicate insights into consumer loyalty and word-of-mouth activities among a brand’s end-users. Asking your consumers if they would recommend your website (brand) to others can provide…