A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was too bad for reasons irrelevant to the context of this article (note: I am trying hard to not make this article seem like a product [...]
Yesterday evening we launched a couple of new tools to the Webalue.com System. The tools are still in the development mode and hence not all details can be let out at the moment. Nevertheless, we’d like to encourage you to make use of these tools for your Marketing Research. Consumer feedbacks have always been an [...]
Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious management attributes in setting up and maintaining even a few customer touch points and providing the best customer service in the industry. No matter how [...]
We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on Consumer Satisfaction and Feedback. Through my research on the Internet, I failed to get a simplistic explanation to the issue. Could you please reply back, [...]
Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors for consumer loyalty and profits. Rewards of nurturing Brand Equity are evident to all brand managers. Sadly though, only a few managers are known to [...]
This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered [...]
The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’; more commonly known as ‘Traffic Analytics’. But there is more to analytics than just the number of visitors a website receives. Traffic of a website [...]
Consumer Feedbacks on Webalue.com indicate insights into consumer loyalty and word-of-mouth activities among a brand’s end-users. Asking your consumers if they would recommend your website (brand) to others can provide valuable insights about how your current business (brand) will develop in the upcoming period (Reichheld, 2003). A similar approach of Consumer feedback has been adopted [...]
