Online Marketing research has witnessed a growth trend in the recent past. Market researchers, Marketing managers and b-school students have increasingly begun depending on Internet research for collecting primary data through surveys, experiments and online focus groups. Web research has proven to have several advantages over offline surveys and focus groups. The most obvious advantages [...]
o Consequentialist Analysis Relationship Approach Pfizer’s success strongly depends on its co-existence with its stakeholders. It is important to consider Pfizer’s relationship with its stakeholders before it takes the decision about off-labelling. The relationship approach should be able to provide an exact insight to see clearly and intuitively into the nature of this complex situation. [...]
Stakeholders Involved - Company It is important to identify the company itself as a stakeholder, because depending upon the alternative the company chooses, the decision making will have a bearing on its subsistence in the future. - Consumers Consumers are at the focal point of Pfizer’s business. Consumer awareness is increasing at an alarming rate [...]
Brand and branding have a great impact on the society as a whole and not only the people who buy their products. In addition to the shareholders and consumers, who are affected by the decisions made by the brand’s management personalities, there are a number of external people who also share the impact. Several companies [...]
