Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Ethical Marketing

The Advantages and Disadvantages of Online Marketing Research

Online Marketing research has witnessed a growth trend in the recent past. Market researchers, Marketing managers and b-school students have increasingly begun depending on Internet research for collecting primary data…

Making Ethical Business decisions to protect and enhance Brands Image (Part 3/3)

Making Ethical Business decisions to protect and enhance Brands Image (Part 3/3)

o    Consequentialist Analysis Relationship Approach Pfizer’s success strongly depends on its co-existence with its stakeholders. It is important to consider Pfizer’s relationship with its stakeholders before it takes the decision…

Making Ethical Business decisions to protect and enhance Brands Image (Part 2/3)

Making Ethical Business decisions to protect and enhance Brands Image (Part 2/3)

Stakeholders Involved –    Company It is important to identify the company itself as a stakeholder, because depending upon the alternative the company chooses, the decision making will have a bearing…

Making Ethical Business decisions to protect and enhance Brands Image (Part 1/3)

Making Ethical Business decisions to protect and enhance Brands Image (Part 1/3)

Brand and branding have a great impact on the society as a whole and not only the people who buy their products. In addition to the shareholders and consumers, who…