Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and ‘How it is used to market a product. E.g. Kellogg?’ ” ——– Good Question, Pravin. Holistic Approach is at a base, an overall view of [...]
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
The Chinese Economy has continued to display consistent growth figures since the last decade. Today’s article aims at focussing on China in brief. It covers the growth in Economy of China, followed by how the Chinese Government imposed trade barriers and how it helped the domestic companies. Later, we will look at, the growth in [...]
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot [...]
Co-branding occurs when two separate organizations (or distinctly different businesses of a same organization) come together to generate unique values for their respective consumers. Co-branding is known to have worked brilliantly for several companies. It has significant rewards and risks associated with it. On the risk side, co-branding like any other alliance cannot guarantee consistent [...]
Brian from Malaysia asks, I am considering to expand my successful Hair Salon in Australia. What would you say are the factors worth considering to take my brand to an International Market. We answered, Thanks for your question Brian, Success of franchising as a means of entering foreign markets depends on a range of factors, [...]
Yesterday we covered the basics of Online Marketing. today we thought it would be great to share how exactly online marketing differs from Traditional marketing techniques. We will later also cover up a few concerns related to Online Marketing. What are the advantages of Online marketing? 1. Faster communication with consumers: Throughout the past decade, [...]
We received a mail from one of Rachael, a marketing manager for a retail store in NY. She asks, Hi. Belonging to the marketing horizon of a traditional retail store I am obviously a novice to the Internet. As a part of my skills building I am asked to look into Online Marketing and learn [...]
