Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » General Marketing

Holistic Marketing: Taking a Deep-Dive

Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and…

Is Your Brand Tone Deaf?

Is Your Brand Tone Deaf?

Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive…

The Rise of the Dragon: Is your company planning to enter China

The Chinese Economy has continued to display consistent growth figures since the last decade. Today’s article aims at focussing on China in brief.  It covers the growth in Economy of…

Provide your Customers with information beyond your products and services

A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers…

A risk and an opportunity in Co-branding

Co-branding occurs when two separate organizations (or distinctly different businesses of a same organization) come together to generate unique values for their respective consumers. Co-branding is known to have worked…

Branding Queries: Successful factors for Franchising

Brian from Malaysia asks, I am considering to expand my successful Hair Salon in Australia. What would you say are the factors worth considering to take my brand to an…

Online marketing advantages against Traditional marketing

Online marketing advantages against Traditional marketing

Yesterday we covered the basics of Online Marketing. today we thought it would be great to share how exactly online marketing differs from Traditional marketing techniques. We will later also…

Branding Queries: What is Online Marketing?

We received a mail from one of Rachael, a marketing manager for a retail store in NY. She asks, Hi. Belonging to the marketing horizon of a traditional retail store…