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Making Brand Decision based on brainstorming sessions

Making Brand Decision based on brainstorming sessions

A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to…

The Human Mutant has arrived

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my…

Is Your Brand Tone Deaf?

Is Your Brand Tone Deaf?

Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive…

Automobile Branding – changing times

Automobile Branding – changing times

Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use…

Crowdsourcing as a Branding Strategy builder

Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and its implications on Brands. Crowdsourcing is basically related to the…

Provide your Customers with information beyond your products and services

A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers…