A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to the discussion. As a Brand Owner, you may want to re-visit the brainstorming based decisions at an more appropriate level. In other words, it is [...]
Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my current apartment for the last 2 years and apart from the name of the person next door I really don’t know much about them. Well [...]
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use to position themselves. These emotions make the brand attributes of the cars. Cadillac and Mercedes-Benz say luxury and a lofty station in life. Jaguar and [...]
Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and its implications on Brands. Crowdsourcing is basically related to the Web2.0 concept on internet. According to J Howe, “Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by [...]
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot [...]
