As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving factors for branding activities conducted by the brand managers. A brand manager and others designated under him are responsible for keeping-in-check and reporting the brands [...]
A video advertisement goes a long way in clarifying and elaborating a Brand’s Identity to its target market. Innumerable companies resort to video advertisements to communicate their brand’s identity but a few consider creating videos as a part of an Internal Branding exercise. We thought it is an innovative way to communicate brands identity better [...]
A few days ago I introduced an internal branding concept called ‘Brand Promise’. The post clearly covered in brief the concept as a whole. Today we look at the essential components of a Brand Promise. Starting of straight away, Length: The length of a Brand Promise should not exceed more than a sentence. The longer [...]
A Brand Promise is the one thing your brand promises to serve your target market with. It is something that your company has in offer for your consumers beyond your products/services offerings. Scott W Cooper and Fritz P Grutner in their book, ‘Tips and Traps for Marketing your Business’ quote, “If you are offering them [...]
A Brand Essence is a short three or maximum four word message, generally personalizing the brand with a ‘quality’ describing what a particular brand signifies. A Brand Essence should clearly signify boundaries of the brand. It is what you find at the core of your brand that makes your brand unique, special and different from [...]
