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As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some…
June 1, 2010Read More
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…
November 28, 2009Read More
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a…
October 18, 2009Read More
Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving…
October 12, 2009Read More
A video advertisement goes a long way in clarifying and elaborating a Brand’s Identity to its target market. Innumerable companies resort to video advertisements to communicate their brand’s identity but…
October 2, 2009Read More
A few days ago I introduced an internal branding concept called ‘Brand Promise’. The post clearly covered in brief the concept as a whole. Today we look at the essential…
August 24, 2009Read More
A Brand Promise is the one thing your brand promises to serve your target market with. It is something that your company has in offer for your consumers beyond your…
August 13, 2009Read More
A Brand Essence is a short three or maximum four word message, generally personalizing the brand with a ‘quality’ describing what a particular brand signifies. A Brand Essence should clearly…
August 13, 2009Read More