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Home » Archives by category » Internal Branding » Brand Essence
Create videos for Employees to help them understand and sustain brand’s identity
A video advertisement goes a long way in clarifying and elaborating a Brand’s Identity to its target market. Innumerable companies resort to video advertisements to communicate their brand’s identity but…
What is Brand Essence?
A Brand Essence is a short three or maximum four word message, generally personalizing the brand with a ‘quality’ describing what a particular brand signifies. A Brand Essence should clearly…