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Branding in this festival season

Branding in this festival season

Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a…

Create videos for Employees to help them understand and sustain brand’s identity

A video advertisement goes a long way in clarifying and elaborating a Brand’s Identity to its target market. Innumerable companies resort to video advertisements to communicate their brand’s identity but…

The Essentials of a ‘Brand Promise’

The Essentials of a ‘Brand Promise’

A few days ago I introduced an internal branding concept called ‘Brand Promise’. The post clearly covered in brief the concept as a whole. Today we look at the essential…

What is Brand Promise?

What is Brand Promise?

A Brand Promise is the one thing your brand promises to serve your target market with. It is something that your company has in offer for your consumers beyond your…