Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my current apartment for the last 2 years and apart from the name of the person next door I really don’t know much about them. Well [...]
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the company entered India through a joint-venture with Premier Automobiles Ltd (to sell its new car ‘Uno’), which it had successfully partnered with previously (since 1951) [...]
Online Marketing research has witnessed a growth trend in the recent past. Market researchers, Marketing managers and b-school students have increasingly begun depending on Internet research for collecting primary data through surveys, experiments and online focus groups. Web research has proven to have several advantages over offline surveys and focus groups. The most obvious advantages [...]
