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The Human Mutant has arrived

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

Branding Mishaps: Why Fiat Uno failed in India?

Branding Mishaps: Why Fiat Uno failed in India?

Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the…

The Advantages and Disadvantages of Online Marketing Research

Online Marketing research has witnessed a growth trend in the recent past. Market researchers, Marketing managers and b-school students have increasingly begun depending on Internet research for collecting primary data…