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The Human Mutant has arrived

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my…

Branding Quote: Ordinary people can spread good and bad information about brands faster than marketers. – Ray Johnson

Branding Quote: Ordinary people can spread good and bad information about brands faster than marketers. – Ray Johnson

Today’s quote refers to the power of consumer’s voice. The Voice of your consumers is more trust worthy than the results of your (non-consumer based) analytics. The Word-of mouth campaigns…

Branding Query: Consumer Satisfaction Explained

Branding Query: Consumer Satisfaction Explained

We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on…

Consumer Feedbacks

Consumer Feedbacks on Webalue.com indicate insights into consumer loyalty and word-of-mouth activities among a brand’s end-users. Asking your consumers if they would recommend your website (brand) to others can provide…