Comments for Webalue.com Communications

Comment on Audience Measurement Cocktails: Which one gets you the… HIGH?? by Ralph

Ralph — Thu, 21 Apr 2011 08:24:58 +0000

This Helps. Hope to see more of Audience Measurement from you Meheer.

Best Regards,

Comment on Audience Measurement Cocktails: Which one gets you the… HIGH?? by Harshal D

Harshal D — Fri, 15 Apr 2011 07:15:32 +0000

Interesting stuff!

Useful for media agencies and advertisers in choosing the right product for their needs!

Comment on Food giant Bunge re-brands its ‘Dalda’ Brand of refined edible oil by anil kumar kulshrestha

anil kumar kulshrestha — Sat, 09 Apr 2011 09:44:08 +0000

I am ex HUL employees served the company last 35yrs as TSO and from the last 10years worked for CSD channel. I recently came to know that DALDA listed in CSD . This brand is high image amongst consumer but due to low marketing strategy its width of distribution is very poor. The competitors are very aggresive and to rebuilt its market share the team of experienced and dedicated peoples needed. I have eastablished a firm in the name of A N ENTERPRISES to promote the sales of consumer goods in CSD channel. I do not know the e mail address of National head for sales to whom I contect for providing distribution net work in URC nationally . Provide me the details.

Comment on Food giant Bunge re-brands its ‘Dalda’ Brand of refined edible oil by Asif Dada

Asif Dada — Tue, 18 May 2010 17:53:55 +0000

I am very pleased that Bunge is relaunching the Dalda product. It is very exciting to see the Brand which my great grandfather starting 80 years ago still used by households accross the globe. I wish Bunge all success in their endeavors to win back the market share.

Comment on Pinch! For those who dont believe in ‘YOU’ empowerment campaigns by Ed Roach

Ed Roach — Sat, 15 May 2010 01:25:18 +0000

Oh, yes I apologize for not visiting sooner. No good excuse. I’ll be posting a new article soon.

Comment on Pinch! For those who dont believe in ‘YOU’ empowerment campaigns by Ed Roach

Ed Roach — Sat, 15 May 2010 01:24:05 +0000

Meheer, I didn’t take it to mean that they deliver what a customer wants but rather “their brand stand for whatever you want it to stand for.” I think this causes confusion. If a computer is basing it’s strength on customizing then they have to be the clear choice in customizing. Mac isn’t a great example because they’re strength is the customer relationship. They will tell you, they are not in the computer business. Compare VAIO with Dell. With no clear choice, in the end it just boils down to a price.

Comment on Pinch! For those who dont believe in ‘YOU’ empowerment campaigns by Meheer

Meheer — Thu, 06 May 2010 07:51:20 +0000

Ed,

Nice to hear from you after a long time.

Brands that are positioning themselves to what consumers want, are doing a great job with their financial ans sales numbers (atleast most of them). In my opinion, its a simple logic that works better. When you go to, Dont you love the fact that you can choose your ingredients and the amount of those ingredients you want in your sandwhich? Subway’s success is synonymous to that model.

Why would you want to buy a MAC, if a windows based laptop, say VAIO (FYI, VAIO has not done this yet. But I reckon It’ll work big time in their favour against their long sustaining rivalry with MAC), is allowing you to choose your hardware and software capabilities? With MAC your choice is limited, With VAIO your choice knows no Limits!! You can customize your machine to your needs and as deep as your hands can dig into your pockets.

Take Yahoo for another example. If you visit, Yahoo.com Homepage. I can add my favourite links or even change the way my homepage displays. ANd it keeps getting better. I can change the looks and features of my EMAIL after I Sign-in… After my overall experience with Yahoo on any particular day, I feel ‘THIS IS FOR MEEE…’ .. on the contrary, what do I get from MSN??? Nothing but an old inbox which looks as pale as it was when hotmail was the BUZZ.

Brands like Yahoo… Mean more than something… and in my personal opinion are more than clear with their deliverables to their consumers. “IF YOU WANT SOMETHING… YOU GET IT”… rather than waiting for your plate to be served with limited options, it is better to have the whole menu and order what you’d like.

Comment on Pinch! For those who dont believe in ‘YOU’ empowerment campaigns by rOhit

rOhit — Thu, 06 May 2010 04:34:34 +0000

Hi Meheer, I agree with your point of view. I had the same view point when I was working on a product launch report at college a few years ago…..and they laughed at me……now i know that I was well ahead of my time

Comment on Pinch! For those who dont believe in ‘YOU’ empowerment campaigns by ED ROACH

ED ROACH — Thu, 06 May 2010 01:19:00 +0000

Meheer, I read the BSI article and I have to say I’m leaning in their direction. I haven’t seen the ads but it sounds like a running scared strategy to me. Each one following the tail of the other.

I don’t think they are positioning themselves other than whatever you want them to be. I hope that what ever that is, it is profitable for them. I like when a product differentiates themselves to the point that it’s a clear choice.

Comment on I Want To Go For Mica Business School But Don’t Know Whether The Placements Will Be Good Enough? by rahul

rahul — Tue, 16 Mar 2010 11:43:23 +0000

How tough is the enterance for MICA – for someone with good experience in communications – about 7 years, good communications edge (but TOO too damn BAD at Math, calculations etc., aptitude tests or any enterance examination for that matter….)