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	<title>Webalue.com Communications</title>
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	<description>.... your Brand Management Guide</description>
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		<title>Audience Measurement Cocktails: Which one gets you the… HIGH??</title>
		<description><![CDATA[Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and probably you too) have had with media personalities, this discussion too ended with dissatisfaction and helplessness towards the un-match-able figures produced by different Audience Measurement [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2010/01/06/marketing-measurement-techfloat-com/' rel='bookmark' title='Permanent Link: Marketing Measurement | TechFloat.com'>Marketing Measurement | TechFloat.com</a> <small>Sales marketing outsourcing is a better place to brand building....</small></li>
<li><a href='http://communications.webalue.com/2009/11/15/the-human-mutant-has-arrived/' rel='bookmark' title='Permanent Link: The Human Mutant has arrived'>The Human Mutant has arrived</a> <small>Well I guess the cyberworld today is seeing a mutant...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2011/04/14/audience-measurement-cocktails-which-one-gets-you-the%e2%80%a6-high/</link>
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		<title>Drew Gerber Speaks on PR and your Brand</title>
		<description><![CDATA[As part of my interview series with "Thought Leaders," PR guru and  author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.


Related posts:<ol><li><a href='http://communications.webalue.com/2009/06/26/india-uses-place-branding-as-a-growth-strategy/' rel='bookmark' title='Permanent Link: India Uses Place Branding As A Growth Strategy'>India Uses Place Branding As A Growth Strategy</a> <small>The Burghard Group has an interesting article outlining India&#8217;s efforts...</small></li>
<li><a href='http://communications.webalue.com/2010/03/07/jaimy-weiler-speaks-from-the-heart-on-her-brand/' rel='bookmark' title='Permanent Link: Jaimy Weiler Speaks From The Heart On Her Brand'>Jaimy Weiler Speaks From The Heart On Her Brand</a> <small>As part of my interview series with &#8220;Thought Leaders,&#8221; consultant...</small></li>
<li><a href='http://communications.webalue.com/2010/01/25/do-i-have-a-chance-at-a-assistant-marketing-manager-job/' rel='bookmark' title='Permanent Link: Do I Have A Chance At A Assistant Marketing Manager Job?'>Do I Have A Chance At A Assistant Marketing Manager Job?</a> <small>Hello All, I have a interview Friday for a Assistant...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/06/01/drew-gerber-speaks-on-pr-and-your-brand/</link>
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		<title>How To Discover The Social Media Fit!</title>
		<description><![CDATA[Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2010/01/21/social-media-management-%e2%80%93-setting-your-sights-on-the-right-sites/' rel='bookmark' title='Permanent Link: Social Media Management – Setting Your Sights on the Right Sites &#8230;'>Social Media Management – Setting Your Sights on the Right Sites &#8230;</a> <small>Of course as is the case with any innovative process...</small></li>
<li><a href='http://communications.webalue.com/2010/01/05/social-media-is-going-to-stay-whats-your-2010-social-media-plan-2/' rel='bookmark' title='Permanent Link: Social Media is going to stay, what&#39;s your 2010 social media plan &#8230;'>Social Media is going to stay, what&#39;s your 2010 social media plan &#8230;</a> <small>Marketers Plan 2010 Increases in Social Media – the said...</small></li>
<li><a href='http://communications.webalue.com/2010/01/05/social-media-is-going-to-stay-whats-your-2010-social-media-plan/' rel='bookmark' title='Permanent Link: Social Media is going to stay, what&#39;s your 2010 social media plan &#8230;'>Social Media is going to stay, what&#39;s your 2010 social media plan &#8230;</a> <small>Marketers Plan 2010 Increases in Social Media – the said...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/05/26/how-to-discover-the-social-media-fit/</link>
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		<title>Try This Team Building Outline!</title>
		<description><![CDATA[Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2009/08/20/building-competitive-marketing-strategies/' rel='bookmark' title='Permanent Link: Building Competitive marketing strategies'>Building Competitive marketing strategies</a> <small>Having identified and evaluated your major competitors provides great insights...</small></li>
<li><a href='http://communications.webalue.com/2009/04/16/reputation-building/' rel='bookmark' title='Permanent Link: Reputation Building on the internet'>Reputation Building on the internet</a> <small>We have all seen the internet rising as a new...</small></li>
<li><a href='http://communications.webalue.com/2009/08/28/building-successful-brands-on-the-internet/' rel='bookmark' title='Permanent Link: Building successful Brands on the Internet'>Building successful Brands on the Internet</a> <small>Certain academic research suggests that 79 % of a website...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/05/18/try-this-team-building-outline/</link>
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		<title>B2B Brand Building Tip..</title>
		<description><![CDATA[Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote from one of the emails, “Meheer, I follow your Branding Magazine and am a regular subscriber to your feeds. Mate, I’d really be intrigued to [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2009/10/05/implementing-a-brand-building-strategy-3-essential-practices/' rel='bookmark' title='Permanent Link: Implementing a Brand Building Strategy: 3 essential practices'>Implementing a Brand Building Strategy: 3 essential practices</a> <small>Implementing a Brand Building Strategy often confuses brand managers and...</small></li>
<li><a href='http://communications.webalue.com/2010/01/18/building-a-brand-goldman-sachs-wealth-management-role-of/' rel='bookmark' title='Permanent Link: Building A Brand &#8211; Goldman Sachs Wealth Management &#8211; Role Of &#8230;'>Building A Brand &#8211; Goldman Sachs Wealth Management &#8211; Role Of &#8230;</a> <small>The very purpose of marketing activities that business undertakes is...</small></li>
<li><a href='http://communications.webalue.com/2009/04/16/reputation-building/' rel='bookmark' title='Permanent Link: Reputation Building on the internet'>Reputation Building on the internet</a> <small>We have all seen the internet rising as a new...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/05/04/b2b-brand-building-tip/</link>
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		<title>Pinch! For those who dont believe in &#8216;YOU&#8217; empowerment campaigns</title>
		<description><![CDATA[When it comes to Branding, whom do trust more? Your consumer’s interests? Or some supposedly (grey-haired blabbering) self-proclaimed brand expert who has probably always been focussed at criticizing current trends because they won’t work out for him? As surprised as I could ever be, I came across this recent article (‘The Danger of You Centered [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2009/09/23/what-may-have-prompted-yahoo-to-invest-in-100-million-branding-campaign/' rel='bookmark' title='Permanent Link: What may have Prompted Yahoo! to invest in $ 100 million branding campaign?'>What may have Prompted Yahoo! to invest in $ 100 million branding campaign?</a> <small>The Big Three Brands of Internet Google, Yahoo and MSN...</small></li>
<li><a href='http://communications.webalue.com/2010/01/08/%c2%bb-etihad-airways-video-trip-report-%e2%80%93-business-class-athens-to/' rel='bookmark' title='Permanent Link: » Etihad Airways video trip report – Business Class: Athens to &#8230;'>» Etihad Airways video trip report – Business Class: Athens to &#8230;</a> <small>In this 3 min video trip report, I share my...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/03/31/pinch-for-those-who-dont-believe-in-you-empowerment-campaings/</link>
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		<title>5 Tell-Tale Signs That You&#8217;re A Bookshelf Brand.</title>
		<description><![CDATA[&#8220;A Bookshelf Brand&#8221; &#8211; it sounds like it might be a compliment doesn&#8217;t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I&#8217;m referring to brands that are inactive for any reason. You might be a bookshelf [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2009/08/13/what-is-brand-essence/' rel='bookmark' title='Permanent Link: What is Brand Essence?'>What is Brand Essence?</a> <small>A Brand Essence is a short three or maximum four...</small></li>
<li><a href='http://communications.webalue.com/2009/12/23/is-your-brand-image-up-to-the-challenges-to-come/' rel='bookmark' title='Permanent Link: Is Your Brand Image Up To The Challenges To Come?'>Is Your Brand Image Up To The Challenges To Come?</a> <small>Your brand image is the face of your brand. It...</small></li>
<li><a href='http://communications.webalue.com/2010/01/14/online-brand-management-%e2%80%93-six-brand-boosting-strategies/' rel='bookmark' title='Permanent Link: Online Brand Management – Six Brand-Boosting Strategies &#8230;'>Online Brand Management – Six Brand-Boosting Strategies &#8230;</a> <small>Every business dreams of obtaining word-of-mouth success. Yes, viral and...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/03/24/5-tell-tale-signs-that-youre-a-bookshelf-brand/</link>
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		<title>Brand As Second Skin</title>
		<description><![CDATA[One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use they were intended. In essence the brand speaks to them. Does your brand speak to [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2010/01/14/does-branding-affect-consumers-purchasing-decision-brand/' rel='bookmark' title='Permanent Link: Does Branding Affect Consumers Purchasing Decision? &#8211; Brand &#8230;'>Does Branding Affect Consumers Purchasing Decision? &#8211; Brand &#8230;</a> <small> Brand Management World | Brand Management World Blog ......</small></li>
<li><a href='http://communications.webalue.com/2009/09/11/branding-mishaps-why-fiat-uno-failed-in-india/' rel='bookmark' title='Permanent Link: Branding Mishaps: Why Fiat Uno failed in India?'>Branding Mishaps: Why Fiat Uno failed in India?</a> <small>Fiat usually positions its cars as ‘reliable and sturdy’ cars...</small></li>
<li><a href='http://communications.webalue.com/2009/08/10/branding-quotes-products-are-made-in-the-factory-but-brands-are-created-in-the-mind-walter-landor/' rel='bookmark' title='Permanent Link: Branding Quotes: Products are made in the factory, but brands are created in the mind &#8211; Walter Landor'>Branding Quotes: Products are made in the factory, but brands are created in the mind &#8211; Walter Landor</a> <small>Branding Quote: Products are made in the factory, but brands...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/03/09/brand-as-second-skin/</link>
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		<title>Don&#8217;t Obsess Over Size.</title>
		<description><![CDATA[In our society there is an urge to be the biggest and the best. Both are good things (don&#8217;t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal &#8211; biggest &#8211; isn&#8217;t necessarily what you should be stressing over. I&#8217;ve [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2010/01/08/corporate-event-management-event-management-marketing-event/' rel='bookmark' title='Permanent Link: Corporate Event Management, Event Management Marketing, Event &#8230;'>Corporate Event Management, Event Management Marketing, Event &#8230;</a> <small>We have a well established production BRAND (AKSHAR EVENTS) with...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/03/07/dont-obsess-over-size/</link>
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		<title>Jaimy Weiler Speaks From The Heart On Her Brand</title>
		<description><![CDATA[As part of my interview series with &#8220;Thought Leaders,&#8221; consultant , speaker and author, Jaimy Weiler from &#8220;One Heart Waking &#8211; Business and Executive Consulting&#8221; shares her wisdom with us. Jaimy and her company &#8220;One Heart Waking&#8221; are truly unique in their delivery of effect and balanced work environments. Ed Roach: Considering the fact that [...]


Related posts:<ol><li><a href='http://communications.webalue.com/2010/01/04/the-heart-of-the-matter-who-manages-the-brand/' rel='bookmark' title='Permanent Link: The Heart Of The Matter: Who Manages The Brand?'>The Heart Of The Matter: Who Manages The Brand?</a> <small>So who manages the "Methodist" brand? ...</small></li>
<li><a href='http://communications.webalue.com/2010/06/01/drew-gerber-speaks-on-pr-and-your-brand/' rel='bookmark' title='Permanent Link: Drew Gerber Speaks on PR and your Brand'>Drew Gerber Speaks on PR and your Brand</a> <small>As part of my interview series with "Thought Leaders," PR...</small></li>
<li><a href='http://communications.webalue.com/2010/01/19/barrier-to-success%e2%80%a6or-key-to-success-%c2%ab-hard-knox-life-%e2%80%93-dave-knox/' rel='bookmark' title='Permanent Link: Barrier to success…or key to success? « Hard Knox Life – Dave Knox &#8230;'>Barrier to success…or key to success? « Hard Knox Life – Dave Knox &#8230;</a> <small>When I was an Assistant Brand Manager , one of...</small></li>
</ol>]]></description>
		<link>http://communications.webalue.com/2010/03/07/jaimy-weiler-speaks-from-the-heart-on-her-brand/</link>
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