Managing Recession Risks through Marketing Communications and Advertising
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an [...]
August 25, 2009 | Posted in Advertising,Brand Management,Brand Popularity,Consumer Acquisition,Recession Marketing | Read More »