We often come across brand analytics programs from social network analysis providers claiming to track brands and thereby helping companies improve the control of their brands. Though such programs improve the company’s visibility of the brand perception in consumers mind, they cannot be termed as brand analytics. A good brand analytics program links brand management [...]
September 22, 2009 | Posted in
Brand Analytics |
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What is ManagementParadise.com? ManagementParadise.com is one of its kind startup that creates MBAs Online and boasts a member base of over 100 thousand members. The community educates aspirants, students or professionals alike and provides a new interface to management education. This startup has a CULT status in Bachelors of Management Studies section and is said [...]
Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In the previous post we derived two separate hypotheses for both of our sample brands to investigate if indeed traffic analysis deserves to be the ultimate [...]
This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered [...]
The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’; more commonly known as ‘Traffic Analytics’. But there is more to analytics than just the number of visitors a website receives. Traffic of a website [...]
