As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.
Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]
May 26, 2010 | Posted in
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Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, [...]
May 18, 2010 | Posted in
Brand Popularity |
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This intensive course, held on 18th March, shows you why offline can bring significant benefit to online marketing campaigns. This one day course starts with the fundamental principles of marketing
“Pinstorm helps Sharekhan, Jet Airways and leading financial, travel, consumer and business brands with digital brand management , including social media.” Noel Swain, VP marketing , Cleartrip.com, says, “Our digital spend has gone up …
Brand evaluation is crucial in effective brand management . This process enables marketers to obtain a more accurate idea about how powerful a brand name is.
What is innovative brand management ? Creative brand management is the use of marketing methods to a specific product, line, or brand. It is important for any business because it seeks to powerfully increase the product’s value to the …
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