Yesterday evening we launched a couple of new tools to the Webalue.com System. The tools are still in the development mode and hence not all details can be let out at the moment. Nevertheless, we’d like to encourage you to make use of these tools for your Marketing Research. Consumer feedbacks have always been an [...]
Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors for consumer loyalty and profits. Rewards of nurturing Brand Equity are evident to all brand managers. Sadly though, only a few managers are known to [...]
Brand managers have been subjected to the whimsical pressures of their organization’s investors since a few decades now. While investors cannot be blamed for unleashing their pressure guns (well, understandably), it does mean that brand managers are targets often finding themselves at the receiving ends of the firing.
Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’ brand recieves an incoming link from BBC NEWS website, its an incredible boost to the brand in more than one way. There are two kinds [...]
