Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
Branding Quote: A brand is a set of differentiating promises that link a product to its customers – Stuart Agres Stuart Agres is the Principal at Adduce Consulting Services and Owner, Adduce International Corp. In the past he has served as the Director of Corporate Research for Young & Rubicam, Developer of “Brand Asset Valuator,”. [...]
A few days ago I introduced an internal branding concept called ‘Brand Promise’. The post clearly covered in brief the concept as a whole. Today we look at the essential components of a Brand Promise. Starting of straight away, Length: The length of a Brand Promise should not exceed more than a sentence. The longer [...]
A Brand Promise is the one thing your brand promises to serve your target market with. It is something that your company has in offer for your consumers beyond your products/services offerings. Scott W Cooper and Fritz P Grutner in their book, ‘Tips and Traps for Marketing your Business’ quote, “If you are offering them [...]
