Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing strategies public. On Wednesday, 9th of December 2009, Rajiv Bajaj, the Managing Director, BAL, announced that the company was all [...]
Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]
Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use to position themselves. These emotions make the brand attributes of the cars. Cadillac and Mercedes-Benz say luxury and a lofty station in life. Jaguar and [...]
