As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.
“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I’m referring to brands that are inactive for any reason. You might be a bookshelf [...]
In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve [...]
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments. Ed Roach: Considering the fact that [...]
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral. Ed Roach: Laura, what impact on their customers do you think a company’s CEO would have if they blogged and allowed comments? Laura Ries: It depends on the [...]
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Are the colors and imagery resonating by correctly representing your brand values and personality? How about consistency, are [...]
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes the culture changes, your audience grows up or competition erodes your positioning strategy. Has your advertising replaced Nyquil as a sedative? Does your message still [...]
