“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I’m referring to brands that are inactive for any reason. You might be a bookshelf [...]
One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use they were intended. In essence the brand speaks to them. Does your brand speak to [...]
In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve [...]
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments. Ed Roach: Considering the fact that [...]
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral. Ed Roach: Laura, what impact on their customers do you think a company’s CEO would have if they blogged and allowed comments? Laura Ries: It depends on the [...]
Hi guys. im a student of msc design management and struggling to find an interesting topic for my dissertation. can anyone suggest me a good topic related to branding, marketing or advertising. whatever topics i chose my tutor wasnt happy with it and i ran out of ideas. i really appreciate your help. thanx
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2010 The Year of Branding & Brand Management . January 6, 2010 · Leave a Comment.
Am Running a Seminar for Small Business Owners/Managers on Marketing and Branding and just look to add some additional thoughts
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
