Posts tagged as: Change Managment

Bajaj confirms what we predicted 3 months ago

Bajaj confirms what we predicted 3 months ago

Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing strategies public. On Wednesday, 9th of December 2009, Rajiv Bajaj, the Managing Director, BAL, announced that the company was all [...]

Branding Mishaps: BAL’s ad campaign disaster

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto Limited [BAL], is ranked as the world’s fourth largest two- and three- wheeler [...]

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