Posts tagged as: Consumer

Barrier to success…or key to success? « Hard Knox Life – Dave Knox …

Barrier to success…or key to success? « Hard Knox Life – Dave Knox …

When I was an Assistant Brand Manager , one of the first lessons my Marketing Director taught me was that my job was to know the consumer better than anyone else. She stressed that my job was to use that knowledge of the consumer as the …

January 19, 2010 | Posted in People discuss Branding | Read More »

What Offers Better Pay & Prospects – Head Of Consumer Insights Or A Brand Manager?

What Offers Better Pay & Prospects – Head Of Consumer Insights Or A Brand Manager?

Should I take up a specialised role as head of consumer research/insights or a general brand management role overseeing all the marketing comms? Both offer good scope but what’s a better decision in the long run? Many thanks!

January 12, 2010 | Posted in People discuss Branding | Read More »
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