The idea of Customer Relationship Management is not just about selling something, but to demonstrate how a brand can enrich a customer’s life.
This makes many small business owners wonder if they too need a compelling new brand . Here are the five top reasons to completely overhaul your brand .
Brand Management , Business Development, Marketing , External Affairs, Customer Support/Services and Legal. (Yes….
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot [...]
We received a mail from one of Rachael, a marketing manager for a retail store in NY. She asks, Hi. Belonging to the marketing horizon of a traditional retail store I am obviously a novice to the Internet. As a part of my skills building I am asked to look into Online Marketing and learn [...]
Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious management attributes in setting up and maintaining even a few customer touch points and providing the best customer service in the industry. No matter how [...]
