Posts tagged as: Development

MY AFRICAN CAREER: Marketing & Communication Manager Job Vacancy …

MY AFRICAN CAREER: Marketing & Communication Manager Job Vacancy …

Strong people management skills * Extensive and demonstrable project management skills * Excellent problem solving skills * Highly developed brand management skills * Development and execution of strategic marketing programmes …

January 17, 2010 | Posted in People discuss Branding | Read More »

What Is The Difference Between Brand Management And Product Development?

What Is The Difference Between Brand Management And Product Development?

The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise [...]

December 19, 2009 | Posted in People discuss Branding | Read More »

Is Product Development And Brand Management More Or Less The Same?

Is Product Development And Brand Management More Or Less The Same?

I want to go into brand management and work my way into product development, but they both seem to be intertwined. Is this true and if so, how so?

December 19, 2009 | Posted in People discuss Branding | Read More »
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