Webalue.com Communications » Development http://communications.webalue.com .... your Brand Management Guide Thu, 14 Apr 2011 11:26:53 +0000 en hourly 1 http://wordpress.org/?v=abc MY AFRICAN CAREER: Marketing & Communication Manager Job Vacancy … http://communications.webalue.com/2010/01/17/my-african-career-marketing-communication-manager-job-vacancy/ http://communications.webalue.com/2010/01/17/my-african-career-marketing-communication-manager-job-vacancy/#comments Sun, 17 Jan 2010 20:09:00 +0000 Alicia Cruise http://communications.webalue.com/2010/01/17/my-african-career-marketing-communication-manager-job-vacancy/
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    • ]]>     Strong people management skills * Extensive and demonstrable project management skills * Excellent problem solving skills * Highly developed brand management skills * Development and execution of strategic marketing programmes …

    The rest is here:
    MY AFRICAN CAREER: Marketing & Communication Manager Job Vacancy …

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    ]]>     http://communications.webalue.com/2010/01/17/my-african-career-marketing-communication-manager-job-vacancy/feed/ 0     What Is The Difference Between Brand Management And Product Development? http://communications.webalue.com/2009/12/19/what-is-the-difference-between-brand-management-and-product-development/ http://communications.webalue.com/2009/12/19/what-is-the-difference-between-brand-management-and-product-development/#comments Sun, 20 Dec 2009 05:06:20 +0000 http://communications.webalue.com/2009/12/19/what-is-the-difference-between-brand-management-and-product-development/
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    • ]]>     The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy.
    Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.
    In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process : one involves the idea generation, product design, and detail engineering ; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.

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    ]]>     http://communications.webalue.com/2009/12/19/what-is-the-difference-between-brand-management-and-product-development/feed/ 0     Is Product Development And Brand Management More Or Less The Same? http://communications.webalue.com/2009/12/19/is-product-development-and-brand-management-more-or-less-the-same/ http://communications.webalue.com/2009/12/19/is-product-development-and-brand-management-more-or-less-the-same/#comments Sat, 19 Dec 2009 06:59:34 +0000 http://communications.webalue.com/2009/12/19/is-product-development-and-brand-management-more-or-less-the-same/
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    • ]]>     I want to go into brand management and work my way into product development, but they both seem to be intertwined. Is this true and if so, how so?

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