As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to this important interview.
Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of [...]
Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, [...]
“A Bookshelf Brand” – it sounds like it might be a compliment doesn’t it? We might think that our bookshelf is where we keep our important stories and reference resources. I can see how one could think that way, but I’m referring to brands that are inactive for any reason. You might be a bookshelf [...]
One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use they were intended. In essence the brand speaks to them. Does your brand speak to [...]
In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest – isn’t necessarily what you should be stressing over. I’ve [...]
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments. Ed Roach: Considering the fact that [...]
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral. Ed Roach: Laura, what impact on their customers do you think a company’s CEO would have if they blogged and allowed comments? Laura Ries: It depends on the [...]
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Are the colors and imagery resonating by correctly representing your brand values and personality? How about consistency, are [...]
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
