Posts tagged as: ed roach

India Uses Place Branding As A Growth Strategy

India Uses Place Branding As A Growth Strategy

The Burghard Group has an interesting article outlining India’s efforts using place branding to fuel it’s growth. Ed Burghard, a P&G whirlwind, has recently branded the state of Ohio and spearheads the ‘Brand America‘ initiative. It is Ed’s desire to provide valuable place branding principles to all who request them. If you are new to [...]

June 26, 2009 | Posted in Brand Age,Brand Popularity,Brand Positioning | Read More »

Re-Boot Your Brand

Re-Boot Your Brand

All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes the culture changes, your audience grows up or competition erodes your positioning strategy. Has your advertising replaced Nyquil as a sedative? Does your message still [...]

May 18, 2009 | Posted in Brand Determinants,Brand Loyalty,Brand Positioning,Brand Protection | Read More »
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