Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
Stakeholders Involved - Company It is important to identify the company itself as a stakeholder, because depending upon the alternative the company chooses, the decision making will have a bearing on its subsistence in the future. - Consumers Consumers are at the focal point of Pfizer’s business. Consumer awareness is increasing at an alarming rate [...]
Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors for consumer loyalty and profits. Rewards of nurturing Brand Equity are evident to all brand managers. Sadly though, only a few managers are known to [...]
Brand managers have been subjected to the whimsical pressures of their organization’s investors since a few decades now. While investors cannot be blamed for unleashing their pressure guns (well, understandably), it does mean that brand managers are targets often finding themselves at the receiving ends of the firing.
