Posts tagged as: Help

Need Help To Find A Dissertation Topic Relating To Branding, Advertising And Management?

Need Help To Find A Dissertation Topic Relating To Branding, Advertising And Management?

Hi guys. im a student of msc design management and struggling to find an interesting topic for my dissertation. can anyone suggest me a good topic related to branding, marketing or advertising. whatever topics i chose my tutor wasnt happy with it and i ran out of ideas. i really appreciate your help. thanx

January 14, 2010 | Posted in People discuss Branding | Read More »

Need help switching my career from Software Account Management To Brand Management?

Need help switching my career from Software Account Management To Brand Management?

I feel very helpless like I’m facing a brick wall, so I’d appreciate any professional advice. I have been working in support and account management for 6 years for a financial software company, I got my MBA in marketing and now looking to transition to brand management in consumer product goods. However, I am being [...]

December 30, 2009 | Posted in People discuss Branding | Read More »

What Company Invented “brand Management” To Help It’s Camay Brand Bottle Ivory Soap, In 1931?

What Company Invented “brand Management” To Help It’s Camay Brand Bottle Ivory Soap, In 1931?

In May of 1931, an internal memo went out from Neil McElroy who had been at P&G for 6 years in the ad dept. He was working on ads for Camay soap and angry that he was competing for attention with other P&G brands such as Ivory. He laid out a structure which would be [...]

December 21, 2009 | Posted in People discuss Branding | Read More »
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