A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to the discussion. As a Brand Owner, you may want to re-visit the brainstorming based decisions at an more appropriate level. In other words, it is [...]
Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and its implications on Brands. Crowdsourcing is basically related to the Web2.0 concept on internet. According to J Howe, “Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by [...]
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot [...]
