Posts tagged as: Internal Branding

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]

November 28, 2009 | Posted in Brand Management,Brand Positioning,Branding Advisory,Branding Mishaps,Branding News,Internal Branding | Read More »

Brand Scorecards an integral part of Internal Branding

Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving factors for branding activities conducted by the brand managers. A brand manager and others designated under him are responsible for keeping-in-check and reporting the brands [...]

October 12, 2009 | Posted in Brand Analytics,Brand Audits,Brand Management,Internal Branding | Read More »

Create videos for Employees to help them understand and sustain brand’s identity

Create videos for Employees to help them understand and sustain brand’s identity

A video advertisement goes a long way in clarifying and elaborating a Brand’s Identity to its target market. Innumerable companies resort to video advertisements to communicate their brand’s identity but a few consider creating videos as a part of an Internal Branding exercise. We thought it is an innovative way to communicate brands identity better [...]

October 2, 2009 | Posted in Brand Essence,Brand Promise,Internal Branding | Read More »
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