It varies depending on the company. At a company structured around a product/engineering hierarchy, it will involve running marketing programs to build/support the “brand”, which is often a product line, or just developing brand equity – which makes the job more advertising and promotion based. At more brand-driven companies – P&G, Nike, Coke, etc. – [...]
What Is The Scope Of Brand Management ? New Products Brand Manager / New Products Researcher Needed … Re-branding Products, Services and Companies | The Single Founder · Is Re-Branding and Marketing Important for PLR Products .
There is one college in Ahmedabad but i do not know the name of it. I believe its is the only college in India having Brand Management course.
I have do my MBA internship soon and was thinking of doing it in an advertising company in brand management. I ve heard its an exciting career and pays well. What exactly does it involve and what is the scope for advancement in this line? Thanks!
