I’ve been doing some research, and I would like to be to do something to do with brand management. Which subjects do universities prefer being picked in order for you to do a marketing managment course?
here is a decent checklist for naming… Who are my consumers? How long should the name be? Do the sounds in the name have the right appeal? What associations should the name evoke? What are the foreign language implications of the name? How should I test the name? How will the name appear in directories? [...]
Marketing theory suggests that there are three main types of brand name: (1) Family brand names: A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit. Good examples include brands in the food industry, including Kellogg’s, Heinz [...]
I have an engineering background, but want to enter the field of marketing – specifically brand management. I have the following options for courses during my masters degree but can only choose two: product development, consumer relationship management, market intelligence, pricing, consumer behavior and market communications management. Any suggestions?
