Got a question from Casey in Australia. “Explain in layman’s terms. What is Brand Management used for and how it benefits the business or product.” Awe.. You know what, Ill let our audience answer this for you, Casey. Read the comments that will follow this post. Buzz me if you think, the answers werent sufficient.
There is one college in Ahmedabad but i do not know the name of it. I believe its is the only college in India having Brand Management course.
In May of 1931, an internal memo went out from Neil McElroy who had been at P&G for 6 years in the ad dept. He was working on ads for Camay soap and angry that he was competing for attention with other P&G brands such as Ivory. He laid out a structure which would be [...]
Your question is rather vague. Do you mean as a Career opportunity, or are you asking What does a Brand Manager do?
I think Interbrand http://www.interbrand.com and Brandflow http://www.brandflow.at or BBDO http://www.bbdo.de are the best companies.
I kind of understand your question, could you elaborate a little more on it… Thanks
The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise [...]
I have do my MBA internship soon and was thinking of doing it in an advertising company in brand management. I ve heard its an exciting career and pays well. What exactly does it involve and what is the scope for advancement in this line? Thanks!
